Profile Setup and Verification
If your business doesn’t yet have a verified Google Business Profile, we handle the full setup and verification process — selecting the correct primary and secondary categories, configuring your service area (covering Wollongong, Shellharbour, Kiama, Nowra, and surrounding Illawarra suburbs), and ensuring every field is completed to Google’s best practice standards.
Category and Attribute Optimisation
Your primary GBP category is one of the most powerful signals Google uses to determine which Local Pack searches you’re eligible for. We research and select the optimal primary category for your Wollongong business, add all relevant secondary categories, and configure every available attribute — including accessibility features, payment methods, service options, and health and safety attributes — to maximise your profile’s relevance signals.
Photo and Video Strategy
Businesses with 100+ photos on their GBP receive significantly more direction requests and website clicks than those with fewer images. We develop a photo and video upload strategy for your Wollongong business — covering exterior shots, interior photos, team images, product photography, and customer environment photos — and maintain a regular upload schedule to signal an active, engaged business to Google’s algorithm.
Google Business Profile Posts
GBP posts are short updates that appear directly on your Google listing — promoting offers, events, new services, or content. Regular posting signals to Google that your Wollongong business is active and engaged, which is a positive local ranking factor. We create and publish weekly GBP posts tailored to your industry and audience.
Review Generation and Response Strategy
Google reviews are one of the most powerful local ranking factors and trust signals available to Wollongong businesses. We develop a systematic review generation strategy — including email follow-up sequences, in-person request scripts, and QR code tools — to consistently grow your review count and average rating. We also respond professionally to every review, both positive and negative, on your behalf.
Q&A Management
The Q&A section of your GBP allows anyone to ask questions about your business — and anyone to answer them. We monitor your Q&A section, seed it with pre-answered questions about your Wollongong business’s services and location, and ensure no inaccurate community answers go unaddressed.
Local Pack Ranking Reports
Each month you receive a clear GBP performance report showing your Local Pack ranking positions for your target keywords across Wollongong and the Illawarra, your profile views, direction requests, website clicks, and call volumes — all in plain language, not jargon.
